RelayWonder vs FirstPromoter
FirstPromoter and RelayWonder price the same way: by the revenue partners bring, never a cut. FirstPromoter has a longer feature list for established programs; RelayWonder is built around finding partners and AI-search content.
Checked 2026-09-18 · Details about FirstPromoter come from its public pages and may have changed since.
| RelayWonder | FirstPromoter | |
|---|---|---|
| Pricing | Free up to $1,000/mo affiliate revenue; $49/mo to $10,000; $129/mo to $50,000. 0% of affiliate revenue on every plan. | $49 / $99 / $149+ per month, tiered by monthly affiliate-driven revenue. No free plan. |
| Tracking | Stripe invoice-level attribution (first payment + every renewal), first-party cookie, personal coupon codes; Shopify orders on the roadmap. | Stripe, Paddle, Chargebee and other billing integrations; cookies and coupons. |
| Payouts | Monthly batches exported as PayPal / Wise mass-payout files; paid from your own account; the platform never holds funds. | PayPal mass payouts and manual payouts; you pay from your own account. |
| Recruiting | Partner network with cross-brand track record, invitations, CSV import, outreach drafts sent from your own mailbox; web search sources rolling out. | Affiliate signup page and referral program for existing customers; no cross-brand network. |
| AI search (GEO) | Content campaigns generated from AI-search gaps (via InsightWonder); delivered URLs tracked for AI citations. | Not offered. |
| AI agents | MCP endpoint with scoped API keys so AI assistants can read terms, search partners and publish campaigns. | REST API. |
When FirstPromoter is the better choice
You bill through a system other than Stripe, or you run a customer-referral program alongside affiliates and want both in one tool.
When RelayWonder fits better
Recruiting is your bottleneck, you want partners to also create content that AI assistants cite, or you want a free tier to start.